Allen & Gerritsen Lands Massport

Massport - which owns, operates, and manages Boston Logan International Airport, Worcester Regional Airport, Lawrence G. Hanscom Field, Conley Container Terminal, and Flynn Cruiseport Boston - has selected Allen & Gerritsen (A&G) as its brand marketing and social agency of record. The assignment is the result of a highly competitive client-led RFP process involving 20+ agencies.

As brand marketing and social agency of record, A&G will drive brand research and strategy, creative, social media, media planning and buying, performance analytics, and sponsorship and event activations. The agency will be a key partner in developing fresh marketing strategies that support Massport’s vital role in connecting Massachusetts and New England to the world.

"We couldn't be more excited to partner with Massport,” said A&G’s chief creative officer, Jen Putnam. “They’re deeply committed to creating better experiences for travellers, the communities that surround them, and their employees. And it’s that shared belief in an experience-first mindset that will be the foundation for making this brand truly unignorable."

“This win is a testament to our team’s ability to connect meaningfully with today's diverse landscape of travellers-- across generations, cultures, and motivations,” said Darshan Sampathu, EVP media and analytics. “By pairing deep data insight with the knowledge of what drives human behaviour, we’re able to craft media experiences that truly resonate.”

Massport signals A&G’s fifth recent win across travel and tourism organisations as its reputation in destination expertise continues to grow. The partnership hits the ground running this week, building on the momentum Massport has experienced over the past two years with record-breaking passenger numbers, major project completions, and Logan Airport being named one of the top 10 airports in the J.D. Power 2024 North America Airport Satisfaction Study.