Accelerator Active Energy Taps Country Artist to Soundtrack Citrus Freeze Release

AI-first, full-service creative agency Dolsten & Co. has launched a culture-led campaign for Accelerator Active Energy to mark the release of its first-ever limited-edition flavour, Citrus Freeze. The launch pairs the zero-sugar energy drink with an unexpected creative collaboration featuring country music artist Spencer Crandall.

Inspired by Citrus Freeze’s 100% natural caffeine and bright citrus profile, Spencer wrote and released an original track, 'Citrus Freeze Warms My Heart.' The song anchors a broader effort to spotlight Accelerator’s clean energy credentials—delivering sustained energy, focus, and metabolic support without the crash. In addition to working with Spencer, Accelerator is backed by a growing roster of strategic investor partners including Super Bowl champion Travis Kelce, former NCAA gymnast and social media star Olivia 'Livvy' Dunne, future University of Miami golfer Kai Trump, and more.

"The goal was not to create another ad, but a piece of entertainment that would resonate with fans and consumers. We're proud to have collaborated with Accelerator and Spencer on this launch, especially on the creation of the song, which reflects his artistry and ultimately this exciting new launch of a flavour we hope fans will enjoy," said Simon Dolsten, founder and CEO of AI-first, full-service creative agency Dolsten & Co.

“At Accelerator, we partner with creators who genuinely connect with our product and our mission, and Spencer Crandall was a natural fit,” said Accelerator CEO, Andrew Wilkinsons. “Citrus Freeze is bold, refreshing, and made to fuel whatever’s next, just like Spencer’s music. Seeing him turn that energy into a song that fans can actually feel captures everything we love about this launch.”

“We’re always looking for ways to show up in culture with energy that feels authentic and fun,” said Zach Schotz, VP of marketing at Accelerator. “It was the perfect example of how we can bring our product benefits to life through creative, content-first storytelling. It’s bold, it’s playful, and it reflects how Accelerator delivers good, clean energy.”

“From a partnerships perspective, this was the kind of collaboration you dream of,” said Kerry Leslie, VP of partnerships at Accelerator. “Spencer was professional, creative, and completely aligned with our vision. He understood the brand immediately and elevated the shoot with his energy and musical talent, making the entire process seamless.”