Dolsten & Co. - How a generative flower came to represent our brand

The flower is the first thing we built entirely through our own AI-powered pipeline, the same system that generates every image, animation, and interaction across this site. It’s a symbol of how we work: humans guiding machines, machines expanding imagination. Instead of a static logo, we chose something that could grow, morph, and respond to new ideas. A brand that shifts with the world deserves an identity that can shift with it.

To launch Dolsten & Co., we built a digital experience that does more than house our work. It reveals our process. Every frame, texture, movement, and visual moment is created through a hybrid workflow where generative imagery, 3D models, visual design, and custom AI systems operate together as one. Human intuition shapes the intention. Machine intelligence amplifies it. The result is a distinctly modern visual language — part crafted, part grown, fully alive.

As you move through the experience, you see how our ideas behave in the wild: how they evolve, adapt, and take on new forms. From films and campaigns to avatars, design systems, and scalable creative platforms, the work shows how AI can expand craft rather than replace it. By leaning into real-versus-AI storytelling, boundary-pushing imagery, and immersive earned-media moments, the site embodies our mission to make AI work for brands — with purpose, clarity, and precision.

The generative flower is the root of this ecosystem. A simple symbol that captures everything we believe: creativity that learns, design that adapts, and brand worlds that grow. It’s not just our mark. It’s our method.