72andSunny Expands with Forsman Toronto and Singapore Offices Joining 'Creative Collective'

​72andSunny has expanded its global footprint by bringing Forsman & Bodenfors’ Toronto and Singapore offices into its newly launched 'Creative Collective'. Both offices will now operate under the 72andSunny brand, bolstering the agency’s presence in North America and Asia Pacific.

​Forsman & Bodenfors’ European hubs will continue under their existing name, focusing on their regional markets and global clients. The Creative Collective also brings in Bruce Mau Design and production company Hecho Studios, joining 72andSunny’s established bases in Los Angeles, New York, Amsterdam and Sydney.

“We continue to see the need for the power of creativity to drive value for our clients,” said Evin Shutt, global CEO of 72andSunny. “This growth, and leveraging the strong creative Forsman & Bodenfors network, allows us to amplify our impact for clients.”

The expansion also sees Justine Armour appointed as international chief creative officer of the 72andSunny Creative Collective. She was appointed global CCO at Forsman & Bodenfors in January.

The news comes on the heels of another global step for the agency, with 72andSunny’s promotion of Lora Schulson to its first-ever global chief production officer, a move exclusively revealed by LBB last week. The newly created role is designed to scale production expertise and advance the agency’s integration of AI and emerging technologies across markets.

“By elevating production to a global role, we’re saying that how we make the work is as important as the ideas themselves,” Lora told LBB. “The role reflects where 72andSunny is headed: toward a future where creativity, technology, and efficiency are seamlessly integrated so we can deliver culturally resonant work at scale, across platforms and markets.”

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