10 Days Names Pia de Malherbe Partner to Drive International Expansion

​10 Days enters 2026 with its next phase of growth underway, with the appointment of Pia de Malherbe as partner to accelerate expansion across the US and Europe.

The appointment formalises the role Pia already plays in shaping how 10 Days competes, scales, and grows globally. As chief brand officer, she has helped evolve the agency’s operating model, strengthen its senior network and sharpen a proposition rooted in brave, disruptive creativity. As partner, her focus will widen to driving international expansion and positioning 10 Days as a global partner for ambitious, growth-driven brands.

Over the past 18 months, Pia has helped grow 10 Days’ global client base and deliver high-impact work for brands including Dr. Scholl’s, Loaf, Voy, Little Freddie, Riverford Organic and Purdy & Figg. During this time, the agency has recorded double-digit client growth and seen rising international demand, particularly from US-based marketers seeking leaner, more responsive creative partners. She also launched the 10 Days Club, an invite-only community of CMOs and brand leaders built to provoke braver conversations, real connection, and insight that cuts through.

Before joining 10 Days, Pia held senior roles at Omnicom Group Inc./Siegel+Gale, venturethree, bluemarlin and DrinkWorks, partnering with global brands including Coca-Cola, Unilever, British Airways, Diageo and the WHO. A recognised voice on gen alpha, Pia is a sought-after expert and speaker, helping brands understand how the next generation will reshape commerce and culture.

​George White, CEO of 10 Days, commented, “Pia is entrepreneurial, people-first and commercially sharp - a rare combination. When she sees opportunity, she builds the systems and relationships to unlock it. As we scale into the US and Europe, having her as a Partner will strengthen our ability to compete at the highest level.”

Pia added, “10 Days is built for what’s next. There’s ambition here, grounded in the work and the people. Becoming a Partner allows me to help drive that growth globally, without losing the creative edge that defines 10 Days.”