We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues.
We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media.
We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM.
Learn more at criticalmass.com.
Services
Creative/Brand
Experience Design
Transformation
Innovation
Capabilities Digital
Brand Identity
Social Storytelling
Digital Brand Experience & Extensions
DCO/Campaigns
User Experience
User Interface Design
Content Strategy
Media Planning & Buying
E-commerce Solutions
MarTech/AdTech Platforms
Automated/Live Analytics
New & Emerging Technology
Machine Learning & AI
Immersive Content
Apple |
BMW USA |
AT&T |
Peloton |
Nissan Motor Co. |
AirBnb |
BNY Mellon |
Hilton |
Diageo |
1-800 Flowers |
Chris Gokiert | 2023 | Campaign US AOY Shortlist - Agency Leader |
Critical Mass | 2023 | Campaign US AOY Shortlist - Digital Innovation Agency |
Critical Mass | 2023 | Campaign US AOY Shortlist - New Biz Development Team |
Critical Mass | 2022 | Digiday Work Life Awards Winner - Best Rewards & Recognition Program |
Critical Mass | 2022 | Digiday Work Life Awards Winner - Best Mentorship Program |
Euki App | 2022 | Digiday’s Greater Good Awards Winner - Public Health |
Critical Mass | 2022 | Drum Awards for Agency Business Highly Commended - Best Performing Agency of the Year |
Critical Mass | 2022 | Creativepool Top 10 Digital Agency Ranking - #2 |
Alissa Hansen | 2022 | Creativepool Top 25 influential and inspiring Vice Presidents Ranking - #4 |
Chris Gokiert | 2022 | AdRodeo Fellowship Award 2022 |
Clare Hart | 2022 | BIMA 100 - CEO & Leaders |
Neil Cooper | 2022 | BIMA 100 - Creatives & Designers |
Goodcell | 2022 | AdRodeo Anvil Winner - Logo |
AT&T | 2022 | Clio Sports Bronze Winner - Integrated Digital Campaign |
City National Bank | 2022 | American Business Awards Gold Stevie Winner - Brand Experience of the Year: Consumer |
City National Bank | 2022 | American Business Awards Bronze Stevie Winner - Marketing Campaign of the Year: Financial Products & Services |
DIRECTV Serving Up Justice | 2022 | ADCC Gold Winner - Integrated Digital Campaigns |
Critical Mass | 2022 | Creativepool Annual People’s Choice - Best Agency to Work For |
Diageo Malts.com Rebrand | 2022 | Creativepool Annual People’s Choice - Branding |
BNY Mellon | 2022 | Creativepool Annual People’s Choice - Publishing |
BNY Mellon | 2022 | Creativepool Annual People’s Choice - Data |
Critical Mass | 2021 | AdAge Best Place to Work |
AT&T Gif a Little Love | 2021 | Shorty Award Winner - Best Use of Native Advertising |
AT&T Gif a Little Love | 2021 | Shorty Award Winner - Best Media Buying Shoe-String Strategy |
Every Mother Counts | 2021 | ADCC Award Gold Winner - Cinematography |
Every Mother Counts | 2021 | ADCC Award Silver Winner - Direction |
Cereals Canada | 2021 | Indigo Design Award Gold Winner - Branding: Design for Social Good |
Cereals Canada | 2021 | Indigo Design Award Gold Winner - Branding: Food |
Cereals Canada | 2021 | Indigo Design Award Silver Winner - Logos |
INFINITI | 2021 | MediaPost Marketing Awards Winner - Best Interactive Execution |
