Bob’s Your Uncle is an independent, owner-led creative agency that builds challenger brands into cultural forces and category leaders.
We specialize in brand strategy and campaign work that cuts through the noise — helping brands earn relevance, attention, and growth in crowded markets.
From food & beverage and CPG to QSR and lifestyle brands, our work blends sharp strategic thinking with bold creative execution — turning ambition into momentum and momentum into lasting brand power.
Whether launching something new or reigniting something established, we exist to help brands stand out, matter more, and win.
WE TRANSFORM brands INTO CULTURAL FORCES - AND CATEGORY LEADERS
For over 20 years, Bob’s Your Uncle has helped ambitious brands rise — from challenger to category leader — through sharp brand strategy and culturally resonant creative.
Our work spans brand strategy, positioning, and fully integrated campaign development across TV, digital, social, and earned media. We specialize in brands that need to break through crowded categories, change perceptions, or reclaim relevance.
From launching Mike’s Hard Lemonade into a category-defining force, to helping Popeyes dethrone legacy competitors, to guiding Canon to Olympic-scale category dominance, our role is simple: turn bold ambition into measurable momentum.
Fiercely independent and owner-led, we partner closely with founders, marketers, and leadership teams who want more than attention — they want impact, growth, and staying power.
We’ve partnered with ambitious challenger brands and category leaders across food & beverage, CPG, QSR, consumer technology, and purpose-driven organizations.
Anchor Brands
Mike’s Hard Lemonade
Popeyes Louisiana Kitchen (Canada)
Canon
Bosch
Second Harvest
Food & Beverage / CPG Leadership
Sofina Foods
Gardein
Sandbagger
Ontario Beef
Lilydale
Thermador
Ice River / Green Bottle Co.
QSR, Retail & Consumer Brands
Church’s Texas Chicken
Osmow’s
Purpose, Public Interest & Culture
Second Harvest
Geneva Centre for Autism
