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Cembra Certo! – You Really Get Something Back
Cembra’s September 2025 campaign turned its Certo! cashback card into a playful, visual story. Directors Stefano & Alejandra led a team to make everyday moments feel extraordinary, using dynamic camera moves, speed ramps, floating objects, and bold postproduction.
Before filming, four CGI environments were built, giving the VFX team a precise blueprint to seamlessly place the actors into imaginative, graphic worlds. Shot entirely on blue screen with a TechnoCrane, the production blends careful planning, creative technique, and a touch of magic.
The result? Simple, clever storytelling and strong visuals that capture the joy of unexpected rewards — showing you really do get something back.
