Westpac - 3%

We tag-teamed with DDB in Sydney to deliver some fun, funny, and funky UGC for Westpac so they can bring in some new young customers.

Westpac wanted us to trumpet their 3% interest rate to attract young people who get by through a variety of odd jobs and side-hustles. Because truth is stranger than fiction, we took this side-hustle concept to the potential customers and got them to tell us about their worst and weirdest jobs.

We did five different spots based on real life UGC stories. Each one was done in a different style to give them their own ‘voice’.