
Innovation is the focus at the Intuit TurboTax SoHo flagship store, and the space needed digital content that reflected its forward-thinking spirit. BUCK joined forced with Gensler and the Spring team at Intuit TurboTax to develop digital content for the store’s visual centerpiece — a 30-foot curved LED screen known as the Forum — designed to deliver a premium, tech-forward experience that feels welcoming and calming while encouraging curiosity in their new flagship.