
“Breakthroughs... almost”, co-created by Perk and agency AnalogFolk and produced by Untold Fable, promotes Perk’s new global brand platform – which unites travel and spend management into a single experience – by taking a satirical swipe at the annoying admin work that saps business productivity.
The campaign imagines how history’s greatest innovators, from Isaac Newton to Marie Curie, might have fared if their breakthroughs had been derailed by booking trips, filing expenses, coding invoices or chasing approvals.