Dentsu Creative France - With Wishes Roulette and DENTSU CREATIVE, Chance Makes the Best Wishes

To celebrate the new year, DENTSU CREATIVE France unveils Wishes Roulette, a digital greeting card that transforms a familiar annual ritual into an unexpected experience.

A simple idea: there are as many ways to say “Happy New Year” as there are personalities in an agency.

Funny, serious, minimalist, poetic, or completely offbeat—greeting cards have always been exchanged, yet never truly alike. This year, DENTSU CREATIVE chose to embrace this diversity by bringing to life a radically simple idea: sending its clients and partners as many greetings as there are personalities within the agency.

A greeting card that reflects who we are: diverse, creative, human.

On the dedicated website wishes-roulette.fr, clients and partners discover random New Year wishes created by DENTSU CREATIVE employees: texts, photos, drawings, collages, videos, voice notes, mashups, GIFs, favourites...
Each piece of content reflects a different personality and a unique emotion.
No card is identical, and no visit is ever the same.

With Wishes Roulette, DENTSU CREATIVE turns the classic greeting card into a space of free, spontaneous, collective, human expression, highlighting what makes the agency truly rich: the diversity of perspectives and the creativity of each individual.

An experience designed to create connection.

More than a simple New Year’s message, Wishes Roulette invites a moment of curiosity, smiles, and emotion: opening a random window to discover the sincere wishes of those who make the agency—and who support clients, partners, and media every day.