Prisma - Big selection. Little prices.

The campaign for the leading hypermarket chain Prisma is a satirical, 'The Office'-style comedy centered on a Finnish Boss, who is determined to take Prisma’s local success global.

To do this, with his limited English skills, he translates Prisma's 'As cheap as the cheapest' value proposition into a new English slogan: "Big selection, Little prices."

And in his thick accent, he pronounces 'Little' in a way that sounds exactly like Prisma's big competitor – one known for their little prices.

The humor comes from the fact that the Boss is completely oblivious to the pun, while the rest of the team cringes in the background.

It’s a 'meta' way for Prisma to wink at the audience and tell them: you get the massive variety of Prisma, but at the same price as the competitor.