TAKETSURU PURE MALT/NIKKA WHISKY - The TAKETSURU experience

To shift the brand perception of Nikka Whisky’s flagship product, Taketsuru Pure Malt, toward “a luxurious and sophisticated whisky chosen by leaders around the world,” we opened a limited-time bar called The TAKETSURU Experience.

We deconstructed and reimagined Taketsuru, serving it within an immersive environment. By varying the temperature and glassware, we offered a multi‑sensory tasting experience that engaged all five senses. By creating a place where guests could encounter and experience a new dimension of Taketsuru, we succeeded in elevating the image not only of Taketsuru but also of the Nikka Whisky brand as a whole.