George Western Foods - Tip Top - Back To School

VANDAL collaborated with GWF for BMF Australia and helium.film to deliver a playful Back to School campaign for Tip Top Bakeries, directed by Pete Nizic. The work celebrates the soft, yummy staple that keeps young ones feeling Tip Top in class.

Blending live-action with stop-motion animation, the campaign brings Tip Top to life through practical, in-camera visual effects and handcrafted animated sequences. The story follows Esme and her sensational sandwich creation, as Mum effortlessly meets each spontaneous request, kicking off the school day with playfulness and excitement. 

Whether it’s breakfast, a packed lunch or an afternoon snack, Tip Top is there to fuel young minds. Tip Tops the one… Good onya, Mum!