Coolman's Universe - NFT.NYC

ASK

Create an unforgettable NFT.NYC experience for Danny Casale, aka Coolman Coffeedan, that appeals to NFT fans and newbies alike.

ANSWER

We collaborated with renowned NFT artist Danny Casale to bring his Coolman’s Universe to life in a fantastical intergalactic Space Diner. Open to the public at NFT.NYC, the experience invited visitors to interact with their NFTs in a tangible way, bringing the artwork to life and, in so doing, providing fans an entirely new way to connect to the digital world. NFTs could be launched into space via the space window, made into characters within arcade games – and even created on the fly when Casale drew live on stage accompanied by DJ Chromeo during an exclusive event.

WHY IT MATTERED

• 990 space window interactions.
• 1,107 welcome screen interactions.
• 1,308 Space Invaders games played.

WHAT WE DID

Strategy & Insights / Concept & Design / Production & Run of Show