Stanley - The Clubhouse

ASK

Build a Stanley community event space promoting fitness, health, and hydration at one of London’s biggest music festivals.

ANSWER

We designed the Stanley Clubhouse reminiscent of a London lido. Changing huts, deck chairs, and ping pong tables encouraged visitors to connect with the brand in new ways. The centrepiece was our custom Stanley Airstream which housed a giant plinko board. This had visitors vying to win their own Stanley and exclusive Clubhouse merch. Workout sessions hosted by experts ran throughout, with a special HIIT class hosted by Vogue Williams on the main stage attracting over 500 people. Our giant Quencher acted as the perfect photo op and hydration station.

WHY IT MATTERED

• Over 4,000 visitors across 6 days.
• 2,360 Stanley bottles won.
• 1,981 items of merch won.
• Built real-world engagement with the Stanley lifestyle.
• Created a unique brand touchpoint within a totally separate experience.

WHAT WE DID

Strategy & Insights / Concept & Design / Production & Run of Show