BIC South Africa - Let Your Ink-side Out

​Instead of a tedious old back to school, stock up on your stationery ad, BIC wanted to show that inside every kid is potential, imagination, promise and a healthy disregard for the rules. That is their ink-side - the place where ideas happen, and where a pen is the one tool they have to let their ink-side out. In this charming film we show what happens when two bright young minds break the rules and mash up crazy combos trying to get to the most fun, the most outlandish and the most imaginative creatures using a trusty BIC pen, turning the dread of back to school into fun to look forward to as they have more chances to let their ink-sides out. ​