Prada Beauty - The Prada Picnic
The Prada Beauty team was looking for a statement Central London-based experience to help celebrate Spring and Mother’s Day to drive awareness and engagement of Prada Beauty’s collection of skincare, makeup, and fragrance, and showcase the iconic Paradoxe Eau de Parfum range.
Covent Garden was the natural destination to create an experience for beauty lovers with an outdoor picnic-themed pop-up that showcased the luxurious Prada Beauty range in a series of custom-built picnic hampers, inviting guests to discover and trial both the beauty and fragrance products.
Guests then received a multi-retail bounceback card to drive sales before receiving an authentic Italian gelato to enjoy in the sun. The stand was designed to form a highly aesthetic content-driving hub with multiple photo moments and a large format screen to showcase the brand’s latest campaign film.
