Rascals - Music Box Pop-up

The brief was to create an experiential concept that worked as a PR stunt platform to raise brand awareness and celebrate the launch of Rascals’ new ad campaign ‘We Get It’, bringing the song in the ad to life whilst engaging with families.

Backlash created the giant Rascals-themed music box, which appeared on the South Bank over the busy school half-term, with opportunities to win prizes, play a giant piano, and snap some photos, all while the advert played with high-energy brand ambassadors recreating the dance IRL and inviting passersby to join in on the fun.

Parents, kids, parents-to-be, and everybody in between on London’s Southbank had the chance to snap up some baby essentials and have some fun while they’re at it. From mammoth giveaways to interactive fun, there was something for absolutely everyone to enjoy. There was ‘queuetainment’ (yes, even queuing was fun!) in the form of ‘Rascals Says’, ‘Musical Statues’ and ‘Musical Bumps’, spot prizes for parents and little one,s plus the giveaways and the chance to win one of fifteen 1-year's worth of nappies.