Jo Malone London - The Christmas Special

Jo Malone London wanted to bring the razzle dazzle of their Christmas Special campaign to life with an iconic Covent Garden experiential activation. In addition to the campaign theme, a key part of the brief was to create the ultimate destination for gifting and an opportunity for the brand to gift-back to consumers to deliver the joy of Christmas to all guests that visited the experience.

Jo Malone London set ambitious goals for this experience, so we commenced project development in April of this year. This timeline allowed us ample opportunity to fine-tune the creative elements and ensure alignment with the overarching 'Christmas Special' global campaign…

“Why tune into a gameshow when you can star in one instead? Come on down to Jo Malone London’s immersive Christmas Special and discover the gold-toned pop-up in a corner of Covent Garden.

Visitors can step through the entrance framed by presents piled high, try their luck with a prize wheel to see what they could win before stepping onto the set for a photo moment to share with friends and family. There’s also space to explore the British fragrance and lifestyle house’s festive scentsand presents for the whole family (and every one’s a winner)”.