Kith - Kith X Wilson Tennis Roadshow

The US streetwear and lifestyle brand Kith was looking to generate excitement and connect with its UK community with a pre-launch experience of the global launch of the new Kith for Wilson tennis collection.

As the experience formed part of the global launch, it was important for the experience to celebrate iconic London locations and engagements. The roadshow kicked off with a press and influencer morning at Tower Bridge, before visiting Covent Garden and Battersea Power Station. The centrepiece of the experience was the eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.

As the experience formed part of the global launch, it was important for the experience to celebrate iconic London locations and engagements. The roadshow kicked off with a press and influencer morning at Tower Bridge, before visiting Covent Garden and Battersea Power Station. The centrepiece of the experience was the eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.