Samsung - Exposure - 207

A reality competition TV show that was created for Samsung and put the brand and its values authentically at its center. Having conceived and delivered Exposure Season 1 in previous roles the No Problem team was brought back for Season 2, as Executive Producers, and creative and brand lead. The show pits 8 content creators against each other as they battle it out across a series of challenges to be crowned the winner of the show. Described in The Hollywood Reporter as ‘the future of branded entertainment’. The show’s content forms the basis for a wide range of effective communication assets for the brand and the product, optimizing the brand’s marketing impact, and won 3x Gold and Silver Effies for the effectiveness and commercial impact for Samsung.