Armani Beauty - Luminous Silk Foundation Pop-up with Boots
The brand sought to create a stylish retail experience in two of Boots Beauty Live's spaces to engage new customers with the iconic Luminous Silk Foundation, available in 40 shades.
The VM design featured a bold combination of high-gloss red and sculptural 3D wave-textured gradients, creating a sleek, high-impact display both inside and out with supporting large-format window displays.
A custom-made compact demonstration unit showcased all 40 foundation shades, providing makeup artists with everything they needed to engage visitors in a high-traffic environment, blending functionality with Armani’s signature design elegance.
