NETFLIX x EMILY IN PARIS x PERONI - A BRAINSTORM BY AGENCE GRATEAU

​The film opens with a tongue-in-cheek, faux Peroni commercial, voiced by one of the series’ actors. What begins as a polished, aspirational ad quickly reveals itself as a creative brief in progress: the team at the fictional agency Grateau is mid-brainstorm, pitching ideas, debating concepts, and bringing the iconic Italian beer to life in true Emily in Paris style. The spot cleverly blends meta-humor with Parisian chic, capturing the chaos, charm, and creativity behind the making of a branded campaign.​