Quilter - Money Needs A Plan OOH

Independent creative agency Joint has unveiled a new brand campaign for wealth management company, Quilter, designed to tackle the UK’s weak investment culture.

Marking the first major work from Quilter for several years, the creative strategy is to drive behaviour change and encourage people to actively plan their savings and investments for later in their lives.  

With one in three Brits aged over 55 regretting not investing earlier in life(Source: Moneybox) – the campaign positions Quilter as a brand that helps people ensure their personal finances are fit for their future.

The powerful new brand platform “money needs a plan” introduces the idea that without proper advice, money can sit idle, or worse, lose value – the creative work highlights how Quilter’s experts can help make customers’ money work harder through smart, tailored financial planning.

This new awareness-raising campaign created with Joint marks a renewed push to put Quilter back on the map.