Thorntons - Uniquely Thorntons – 2025 - Image

Thorntons - Big, bold and bloomin’ delicious

Following the success of the launch of ’Uniquely Thorntons’ creative platform last year (positive impact across all image territories), we have launched the newest evolution of the idea – making their luscious chocolates impossible to ignore by turning each into its own icon.

It’s all part of the premium British chocolatier’s journey of modernisation and this latest chapter continues to celebrate the craft, variety, and character that define the brand.

At the heart of the idea is an elevated celebration of the layers inside each chocolate. Instead of showing only the exterior, the creative reveals precise cross sections that highlight the mix of milk, white, and dark chocolate, along with decorations and intricate interiors that often combine multiple textures. This choice showcases the craftsmanship that sets Thorntons apart and positions each chocolate as a small piece of edible engineering.

The visual language amplifies the brand’s signature taste cues. Chocolate drizzles slowly, caramel oozes with intention, and nut sprinklings fall in irresistible cascades. The audio mirrors this richness. Crunches, dustings, and soft pours create a sensorial world that brings the chocolates to life through sound as well as sight.

Each placement spotlights one hero chocolate, presented large and unapologetically confident. A rotation of executions dramatises the variety inside a Thorntons box, from nostalgic favourites to modern signatures. The work sits against luxurious turquoise and cream backdrops that echo the brand’s refreshed packaging.

Rolling out across the UK, the campaign leads with a bold OOH and DOOH presence and, for the first time, introduces audio as a key part of the experience. The new radio work adds a textured layer to the campaign and marks an expansion in Thorntons’ media strategy.

As more consumers seek premium treats that deliver sensory pleasure and a sense of discovery, Uniquely Thorntons demonstrates exactly why the brand stands out. The campaign does not simply tell people about craftsmanship, it shows it, making Thorntons one of the most irresistible boxes on the shelf.