Thorntons - Uniquely Thorntons

Creating OOH that’s good enough to eat

Beloved British brand Thorntons has been serving the public for more than 100 years with their unique assortment of delicious chocolates; from their ‘Milk Chocolate Orange Blush’ to their ‘Dark Chocolate Hazelnut Milano’ to their ‘White Chocolate Sicilian Mousse’ there is something for all tastes. And it’s this unique taste, ownable to Thorntons, that became the focus of a campaign designed to reaffirm their place in the heart of consumers.

Putting the wide range of luxurious chocolates, along with the key message written out of Thornton’s very own personalised chocolate strickle, front and centre, evoked both the taste cues and the hand made craft that has always been a key differentiator for them, and enabled hard hitting product shots to be delivered in a way that was not only distinctive and ownable, but flexible enough to look great in a range of high-impact locations, including the iconic Motion@Waterloo – the UK’s largest single indoor screen.

The campaign marks a shift from its typical TV-centred strategy to focus on stunning OOH and is supported by social and OLV.

The work was made in collaboration with the excellent food photographer Colin Campbell through TWIN alongside renowned typographer, Alison Carmichael.