Eat Natural - Deliciously uplifting - 3

Uplifting the UK and Europe with a kaleidoscope of fruit & nuts

Eat Natural, and their delicious range of “better for you” bars have been around in the UK since 1997. Since then the category has been overwhelmed with choice, meaning that buyers have become “repertoire loyal” but not “brand loyal”. We needed to give them a reason to choose Eat Natural. So, our focus became the feel-good naturalness of the bars themselves which lead to creating pleasing-to-look-at visuals that replicate patterns found in nature using the uplifting, natural ingredients.

This bold, tasty visual approach meant that we could create distinctive and ownable brand assets that had enough flex within them to fit across a whole host of media spaces.

All of these elements enhance mental availability at the moment of purchase, making the brand so much more recognisable and memorable.

The campaign includes a one of a kind 3D execution at the UK’s largest single indoor screen (Motion@Waterloo) and rolls out across Social media, YouTube, OOH and DOOH throughout the UK.

And if that wasn’t enough we created a completely ownable campaign for France, Italy and Germany, too – including a series of product demos that we made from scratch, a live action TV campaign plus a load of striking assets for online and social. The work was made with Milan based production company 360fx and follows a successful partnership with Ferrero, producing the Ferrero Rocher TVC last year which contributed to a 7.9% increase in retail sales value (Nielsen, MAT to 31.08.24) and successfully delivered on key brand equity metrics.