Airtasker - Yeahtasker

Putting the ‘Yeahtasker’ into Airtasker

There’s nothing quite like the feeling of using Airtasker to get those tasks ticked off your to-do list. And when it’s a task like ‘building the den that you’ve dreamed of having since you were a kid and filling it to the brim with the 90s memorabilia that you’ve had to shove into a loft for the past 15 years’, well there’s only one way to celebrate. Queue body-poppingly good dance moves, 5ft extendo-arms and a boombox loving toe…

Airtasker, an Australian-based trusted community platform that connects people who need to outsource their tasks to the right people, tasked us with the job of creating their first major UK campaign and launching them into the British stratosphere.

So launch them we did, by bringing to life the amazing feeling of getting tasks ticked off your to-do list, which is exactly what our 90s loving TVC hero, Dan, does. Bursting with enthusiasm for FINALLY having somewhere to display all of his awesome 90s memorabilia, but somewhat entirely lacking in the DIY department, Dan uses Airtasker to get wooden den-assembling, furniture-building, getting-it-done extraordinaire Rosie to bring his den, and his dreams, to life. Airtasker? More like YEAHtasker!

The ad helped Airtasker achieve 111% year-on-year revenue growth in the UK (FY25 Financial Results).

WITH HIS DREAM-DEN ASSEMBLED, DAN CELEBRATES IN THE ONLY WAY HE KNOWS HOW - WITH EXPRESSIVE DANCE. HE BODY POPS THE ‘YEAH-TASKER’ INTO AIRTASKER WITH A VISUAL FEAST OF ‘RUNNING MANS’, A SPRINKLING OF ‘HELLO JOHN’S’, A DASH OF ‘BART SIMPSONS’ AND, OF COURSE, A BIG OL’ MIC DROP FOR DESSERT

The campaign came after the Airtasker partnership with Channel 4 Ventures, with a £3.5m investment in a ‘media for equity’ deal. The main 30’ TVC was supported with cut downs.

Beyond TV, the “Airtasker Yeahtasker” campaign is also integrated in multiple touch points across owned, earned, and paid marketing channels.

The creative launched during the hugely popular cross-generational show The Great British Bake Off, followed with a strong schedule of programming targeting ABC1 Adults including Jamie Oliver’s new show.