Solmar Villas - Solmar Villas 2025 campaign

Solmar Villas, the award-winning travel brand, returns to TV this December with a major new campaign featuring brand ambassador Will Mellor.

The campaign also sees the return of Solmar Villas’ cheeky and flamboyant host, who is on hand to enthusiastically explain the benefits of booking a Solmar Villas holiday and the variety of properties on offer, ranging from family villas to romantic retreats.

Shot on location at villa Aurora Thesan in Zakynthos, Greece, the ads see Mellor and family arrive at the location of their dreams, with stunning views, private pool and hot tub. Mellor swiftly gets stuck in to enjoying all the perfect family holiday perks – a personal sun lounger, a slap-up barbecue dinner and an ice-cold beer – until he’s unexpectedly joined by the intrepid host who interrupts the holiday to highlight a number of Solmar Villas benefits, including 24/7 guest support and a £200 saving when booked during the campaign’s run.When the host squeezes in between Mellor and his partner in the hot tub, Mellor finally tells him he’s “gone too far.”

The ads will run across various spots, in 20” and 30-second formats, on Channel 4 and Channel 4-owned channels.Solmar Villas has worked with M3 Labs, MSQ’s global production offer, to plan, create and shoot the campaign. The ad was directed by Mary-Sue Masson, produced by Alex Fielding and devised by Charlotte Fox and Leena Keshishian.

M3 Labs first started working with the holiday operator in 2024, introducing the flamboyant host character in a series of ads released last year.

Since launching over 30-years ago, Solmar Villas has become one of the UK’s best-loved travel brands, winning multiple British Travel Awards and receiving thousands of positive customer reviews.

Matt Bowley, Marketing Director of Solmar Villas, says: “We’re thrilled to launch our latest TV campaign, giving Will Mellor the family holiday of dreams – and an unexpected holiday companion! At Solmar Villas we’re proud that we can offer guests thousands of villas in over 40 sought-after locations, and this campaign highlights just one of the many unique villas in our portfolio.”