InterSystems - Home for Dinner (Director’s Cut)

Award-winning director Trevor McMahan, represented by Tinygiant, has released the exclusive director’s cut of his recent work for InterSystems’ TrakCare campaign. This cut offers an intimate look at the narrative, focusing on the quiet, often unseen sacrifices doctors make in their daily lives, and how technology like TrakCare can bring balance and relief.

Known for his emotionally grounded storytelling, McMahan brings a subtle observational style to the project, favouring minimalistic shots, close-ups, practical lighting, and immersive soundscapes that draw viewers into the physician’s world. His approach avoids overt dramatisation, instead spotlighting small but powerful and truthful details: the scrape of a clipboard, a cold fridge with a waiting meal, a child’s drawing on a lunch container. These authentic moments speak volumes, highlighting how TrakCare’s invisible presence improves real lives with meaningful impact. The director’s cut of this campaign departs from traditional healthcare advertising, instead opting for a human-centric portrayal of modern medicine.

Known for his emotionally grounded storytelling, McMahan, supported by the creative team at Tinygiant, has crafted a piece that feels authentic and cinematic, bringing a deeper, human perspective to the TrakCare campaign. By stripping back traditional advertising tropes and focusing on real, lived-in details, this cut offers a fresh take on healthcare narratives, designed to resonate with audiences worldwide. At its heart, the campaign is a tribute - to doctors, to the value of time, and to the role of intelligent technology in restoring balance.