Soft Scrub - Soft Scrub / Whistle Sports
The Ask
Whistle Sports asked our team to create a thirty second commercial built around Olympic gold medalist Shawn Johnson and former NFL player Andrew East for Soft Scrub. The hero spot needed to feel like real life, highlight their playful relationship, and keep Soft Scrub at the center of the story.
The Approach
We wrote a script around a simple at home moment. Shawn and Andrew carry the humor, Soft Scrub carries the payoff. We leaned into their real chemistry with natural dialogue and clear product involvement. Our team led all parts of the production process from pre through post, from first boards to final. We planned the shoot so the hero :30 commercial could break cleanly into shorter edits for digital use.
Key Deliverables
- 30 second hero commercial spot
- 15 and 6 second cutdowns
- Vertical edits for Soft Scrub and Whistle Sports channels
- Full scale production with a crew of 13, full equipment package, rented home location
- Full post production edit, color, and sound mix
- Talent and partner alignment through delivery
The Impact
The campaign became a connected content ecosystem built from one hero commercial. Broadcast ready spots and vertical cuts delivered over 5M impressions. Short form edits drove 2.4x higher retention. The work supported a 34% lift in top of funnel awareness for Soft Scrub.
