NZTA Waka Kotahi - Booze Maths

The Sweetshop’s Max Barden is back with another dose of smart, signature comedy — this time tackling one of Aotearoa’s most important messages in the lead up to Christmas: don’t drink and drive. 

In the latest campaign for NZTA Waka Kotahi, via FCB Aotearoa, Barden brings his trademark humor and quick wit. It’s absurdist, honest, and perfectly timed, turning a serious message into a PSA that people actually want to watch. 

The film follows the lead character, who, fuelled by too many, attempts to “calculate” whether he is sober enough to drive. The result? A chaotic equation that proves one thing: drunk logic never adds up. 

Booze Maths is hard proof that Barden has got the formula down pat. With the right balance of heart and honesty, comedy can do more than make you laugh; it can change the way you think.