
How do you celebrate the biggest comeback in music history?
We created an interactive fan-experience exhibition for VIP guests at the sell-out stadium shows, showcasing the band’s iconic past. 6 months of preparation in London and 21 shows to build and tour across the UK, USA and Australia.
This is a ‘backstage’ time warp, where guests free-roamed the equipment and memorabilia that lined the halls of the band’s most famous shows, even the artefact housing was part of the story.
Flight cases were perfectly lit to display artefacts, enticing guests to self explore and open drawers to discover the story of the band, all created to be modular for any venue with a plug-and-play solution. Graphic walls were used to display posters and hang framed artefacts, easily movable and changeable for each venue.
Performance Data:
21 touring shows across the UK, USA, and Australia, accompanying Oasis’ record-breaking stadium comeback tour
6 months of design and preparation in London; fully modular plug-and-play exhibition system adaptable to each venue
Thousands of VIP guests across Cardiff, Manchester, Edinburgh, London, Dublin, New York, LA, Chicago, Toronto, Melbourne, and Sydney
Featured rare archival artefacts, stage-used equipment, and unseen memorabilia from the band’s 30-year history
Generated millions of organic social impressions via fan sharing, influencer content, and press coverage across music and entertainment outlets
Widely covered by music, culture, and lifestyle media, highlighting the exhibition as a new model for immersive fan engagement
Significant uplift in fan engagement and ticketed experience interest reported by Warner Music following the activation
Creative concept, spatial design, production, and touring logistics by The Department