Spotify x Drumsheds - Immersive Installation

Transforming the Concert Experience Into an Interactive Spectacle

Drumsheds teamed up with Spotify to craft a captivating, interchangeable immersive installation that is adaptable to each show and mood. We constructed an unbroken wall of LED and designed bespoke visuals for each show, shaping a vibrant and ever-evolving atmosphere that reacts to movement within the space.

As guests step into the space, two interactive Z cameras trigger dynamic interactions, allowing them to control screen content that reveals a live feed from the main stage, responding fluidly to their movements and deepening their connection to the live performances.

This space had housed interactive fan experiences for Spotify, Netflix Squid Game 2- The Rave and Red Bull Culture Clash, connecting fans and artists. Currently, it is the second season of Drumsheds x Spotify partnership, with 26 shows between September and December 2025.

Performance Data:

26 live shows delivered between September – December 2025 as part of the ongoing Spotify x Drumsheds partnership (Season 2)

Interactive LED wall installation spanning the full venue width — responsive in real-time to audience movement via dual Z-camera system

Dynamic visual content designed for each headline artist and performance, creating a bespoke aesthetic for every event

Tens of thousands of attendees engaged across the season; average capacity audiences of 15,000+ per show at Drumsheds

Millions of organic impressions and high social-share volume from Spotify, Broadwick Live, and artist fan channels

Covered by major entertainment and culture press including LBB Online, Mixmag, and Resident Advisor

Reported by partners to have delivered significant uplift in audience engagement and dwell time within interactive zones

Creative concept, design, content production, and on-site technical integration by The Department