AdCouncil - Tell That To Them

In 2025, director Jan Švejkar partnered with AdCouncil to tackle a message that hits close to home: driving high isn’t driving safe.

What began as a straightforward PSA evolved into a visually arresting film supported by a suite of social cutdowns and companion content.

Crafted alongside AdCouncil’s powerhouse creative team—and shaped by Jan’s signature eye for humor, tension, and human truth—this campaign became more than just a spot. It became a myth-busting reminder for audiences everywhere.

Here’s what came out of it.