Misfits Pro Boxing - Lucky Number 13

A project that brings a defining chapter of YouTube boxing full circle. “Lucky Number 13” starring KSI and Viddal Riley for the launch of Misfits Pro Boxing.

We first worked with Viddal Riley in 2018 during the production of the feature documentary KSI: Can’t Lose, which charted KSI’s transition from YouTuber to boxer. Viddal played a central role, training KSI to victory against Joe Weller and Logan Paul.

In 2025, the story comes full circle as Viddal signs to Misfits Pro Boxing, a boxing promotion whose origins trace back to the fights he coached JJ through seven years earlier. “Lucky Number 13” captures this milestone, celebrating the evolution of both athlete and ecosystem. Being invited by KSI to help tell this new chapter felt especially meaningful to us, reconnecting the team with the roots of a movement they helped document from the beginning.