BBDO / Omnicom - The Home Depot - The Right Tree

In close partnership with BBDO Altanta, we developed a campaign designed to transcend the conventions of traditional advertising. From the very beginning, the creative ambition was clear: craft a piece that felt less like a commercial and more like a cinematic moment - something intimate, warm, and emotionally resonant. The narrative centered on the quiet but meaningful pursuit of holiday magic, captures through the simple yet universal act of finding the perfect Christmas tree.

To support that vision, we approached the music with the same level of care and storytelling intention. The original composition was written b our U.S. team member Antonio David, shaped to evoke nostalgia, tenderness, and a sense of seasonal wonder. The arrangement, crafted by Yuji Hagiwara in our Tokyo studio, brought additional depth and orchestral warmth, while the final mix - completed in Los Angeles - ensured the piece seamlessly elevated the film’s emotional core. The result is a track and film that work hand in hand to create an immersive holiday experience, subtle, heartfelt, and true to the spirit of the season.