McDonald's - Golden Arches (Director's Cut)

McDonald’s South Africa is celebrating its 30th anniversary with a new brand film that reimagines the iconic Golden Arches as a warm, magical beam of happiness. Conceptualised by the creative team at TBWA Hunt Lascaris JHB and directed by Paolo Grippa (Slim) at Darling Films South Africa, the spot transports everyday South Africans from mundane or frustrating moments into uplifting scenes of joy, capturing the brand’s longstanding promise to “make happy happen.”