Krasloten - Krasloten December Kalendar
For the Krasloten winter campaign, Nederlandse Loterij asked Ambassadors:"Could the entire film be made in AI?"That challenge showed us how far technology can go, and where human craft still makes the difference.
We took a hybrid approach, hand-animating the characters while using AI to create the live-action performances. AI casting let us create characters exactly as imagined, while staying compliant with lottery regulations.
Using our animation as a foundation, we also produced fully AI-driven social films that stayed consistent with the look and feel of the campaign.
Alongside AI and 3D animation, our teams crafted every detail of the film, including sound design, music, and color grading.
The result is a hybrid campaign where technology meets craft to tell a story that’s both magical and real.
A huge thank you to Nederlandse Loterij for their trust, collaboration, and openness to push the boundaries of AI together!
