Mars Celebrations - Slayying the Christmas Carol
Celebrations & Ketchum UK have teamed up with TV legend Denise Welch on ‘Slayyy Bells’, a hyperpop Christmas anthem encouraging the nation to shake up the rule book and celebrate the festive season their own way.
For many households, Christmas traditions are starting to feel more like Christmas rules, the matching jumpers, the same-old playlist, the pressure to keep everything perfect. With festive fatigue spreading and millions ready to remix the season, Celebrations is kicking off its 2025 creative platform, ‘Yule-Breakers’, by releasing its first-ever Christmas track.
Fronted by Denise Welch as the straight-talking voice of the modern consumer, ‘Slayyy Bells’ places the brand directly inside the competitive Christmas music moment, using the charts as a stage to spark participation, fuel debate and bring the playful chaos of the Celebrations tub to life.
The track, available on Spotify, blends hyperpop production with humorous, relatable lyrics that nod to classic festive flashpoints, from the race to the Maltesers Teaser to the divisive Bounty.
Denise Welch:“I love Christmas, but sometimes I want to shake things up a bit. We don't always have to have turkey; we don't have to play charades!! We can celebrate this special holiday our way."
Sarah Stagg, Chief Christmas Officer at Celebrations, comments:
“We’re not saying throw out your family traditions, we’re saying remix them. Celebrations have always been part of those little festive debates, who gets the Maltesers Teasers? When do you open the tub? and that’s exactly what makes it so special.”
‘Slayyy Bells’ is just one part of the Celebrations Christmas campaign – with a worlds first numberless calendars kicking off the season, following by this latest music release. The brand will continue to show up with more playful content, collaborations and cultural moments set to drop before the end of the festivities. Stay tuned!
