Google Chrome - Google Chrome Speed Challenge

To break through in a crowded browser market where speed is everything, ATTN: connected Chrome’s McLaren F1 partnership with TikTok culture in an unexpected way. We created the MPH vs. BPM Challenge, asking if rap’s most iconic voices could keep pace with Lando Norris’s fastest lap. Partnering with Lil Yachty and Busta Rhymes, we launched an original track whose BPM matched Lando’s speed, then invited top creators and rap talent to drop their own verses. The challenge sparked massive organic participation and a global conversation about speed, all while highlighting Chrome’s fastest features in a culturally resonant way.