TikTok - TikTok for Good

ATTN: partners with TikTok to lead TikTok for Good, a global initiative we stood up nearly four years ago and continue to run today. Created to broaden understanding of TikTok beyond trends and entertainment, TikTok for Good highlights how the platform empowers real-world impact by elevating creators who drive change in their communities. Through platform-native storytelling, purpose-led content, and partnerships with more than 700 creators across 12 countries, we’ve helped make social impact part of TikTok’s cultural identity. The channel has strengthened trust with Gen Z, increased perceptions of safety and inclusivity, and even inspired non-users to see TikTok as a place worth joining.