PGA Tour - Truth or Putt

ATTN: partnered with the PGA TOUR to connect golf with a new generation of fans through Truth or Putt, the TOUR’s first-ever original social show hosted by comedian and internet powerhouse Druski. Designed to meet younger audiences where they already spend their time, the series blended humor, culture and competition in a format built for the scroll.

The concept was simple but wickedly fun. One green, one putter, three questions. Players took on a series of trick-shot challenges where every miss meant answering a question that got more revealing with each round. Part talk show, part trick-shot showdown, it was golf like you’d never seen it—fast, funny and impossible to stop watching.

More than a show, Truth or Putt is an integral piece of the PGA TOUR’s evolution into culture-forward, fan-first storytelling. By pairing top players with one of the internet’s most magnetic personalities, the series gave fans a new way to see golfers as people, not just pros.

The results spoke for themselves: 95 million earned media impressions and 300 days of total watch time, making it one of the PGA TOUR’s most talked-about and watched digital formats to date.

Truth or Putt wasn’t just a win for golf, it became a playbook for how legacy sports could build authentic, entertaining connections with a new generation through creators, comedy and content that earned attention.