PATTERN Beauty - The PATTERN Lounge

ATTN: teamed up with Tracee Ellis Ross’ haircare brand PATTERN to launch its first-ever brand campaign, and it was anything but ordinary. Together we created The PATTERN Lounge, a cultural lightning strike that brought the iconic cast of Girlfriends back together and crowned Tracee as the ultimate “Chief CURLtender,” serving up haircare cocktails and self-love in equal measure.

The film wasn’t just a commercial, it was a vibe, a celebration of sisterhood, texture and joy that turned nostalgia into a modern movement. With a lean paid budget but a big creative swing, the campaign proved what we’ve always believed: when the idea is rooted in truth and culture it travels farther than any media buy ever could.

The results spoke for themselves: 1.3 billion earned media impressions, a community re-energized and a jaw-dropping 500% surge in DTC traffic. The PATTERN Lounge didn’t just sell products, it poured up a whole new chapter of cultural conversation.