5 Gum - Overstimulate Your Senses – Rain

Chewing 5 Gum hits different now. More digital. More chaotic. More alive.

For this new series, Hornet directors Jay & Jin reimagine the iconic “Stimulate Your Senses” campaign, first launched in the late 2000s and cemented in pop culture for its cinematic swagger. They rebuild it for a hyper-digital, internet-native audience.

Four flavors. Four films. A cascade of maximalist imagery, sci-fi influence, and meme-logic storytelling. Ascent, Cobalt, Rain, and Prism each become their own micro-world: a wormhole, a watermelon metropolis, a rebirth on an alien windowsill, an icy detonation.

Grounded in their architectural roots and fueled by a distinctly internet-era sensibility, Jay & Jin craft each spot with meticulous design and playful worldbuilding at its core.

This new evolution doesn’t just stimulate your senses. It Overstimulates them. It twists your brain in the best way possible and turns every chew into a hyper-sensory joyride.