Omnicom Advertising Group - One Step Ahead with Hilton's Mark Weinstein

"What is the antidote to a world where everything online you can't necessarily trust? You're not sure if you're talking to a human or a computer, if the image you're seeing is real or not. The antidote is having an in-person experience."

The world may be changing rapidly thanks to the runaway train of AI, but for Hilton’s chief marketing officer Mark Weinstein, that just serves to make the role and purpose of the global hospitality brand all that more solid and steady. From his perspective, the technology will help the brand find new ways to connect with customers and enable 500,000 team members to take the friction out of travel and spend more time interacting with guests on a human level.

“Make no bones about it. We are in the business of people serving people. And I don't see that going anywhere, nor would I want it to,” he says.

Mark’s speaking to Omnicom Advertising Group’s President and CEO Troy Ruhanen as part of a brand new series of interviews with the world’s most ambitious marketers. One Step Ahead explores innovation and how go-to-market strategies are changing and seeks to unearth tips and words of advice for all of us as we navigate an ecosystem in flux.