Canada Soccer Foundation - Canada Rising

MOIRAI Films and director Bo Platt have unveiled “Canada Rising,” a dynamic new brand film created direct-to-brand for the Canada Soccer Foundation. The spot captures the unifying power of Canadian football and the Foundation’s mission to strengthen the sport’s future nationwide.

Developed entirely by MOIRAI Films and Bo Platt from concept, scripting, and visual design to the original lyrics - the film blends cinematic emotion with grounded authenticity. Platt’s creative and direction highlight the confidence building across grassroots communities and both National Teams, noting, “There is real confidence running through both National Teams right now; you feel it in the locker rooms and on the pitch. Our goal was to capture that sense of energy and belief for the world to see.”

“Canada Rising” stands as both a celebration and a rallying call to Canadians worldwide to join the movement and support Canada Soccer - arriving at a moment when anticipation and excitement are rapidly building toward Canada co-hosting the FIFA World Cup in 2026.