Meet Boston - NY ❤️ BOS
Boston may be the enemy in New York sports arenas, but New Yorkers love to visit Beantown. In fact, NYC metro area travelers are Boston's top tourists (12% of total visitor volume).
A playful new ad campaign for Meet Boston, “NY
BOS,” prods New Yorkers to admit their love. Created by Allen & Gerritsen (A&G), the 14-piece OOH campaign takes over Penn Station with executions that read like barbs from a Boston uncle, shedding light on what connects the two cities and why visiting Boston Never Gets Old.
